Thelade Consult
Education
Web & UI/UX
Design & Branding
Creative Process & Workflow
[Introduction]
Thelade Consult is an education platform designed to connect students and parents with verified, high-quality tutors for academic subjects, entrance exams, and professional certifications.
The platform supports both learners seeking personalized education and tutors looking to teach, manage students, and receive structured payments — all within a single ecosystem.
My role was to design a clear, trust-driven experience that simplifies tutor discovery, encourages sign-ups, and supports long-term learning engagement.
[Description]
Problem
Finding reliable tutors in Nigeria and across Africa is often unstructured and risky.
Parents and learners struggle with:
Verifying tutor credibility
Comparing tutors across subjects and budgets
Tracking learning progress
Managing payments transparently
At the same time, tutors lack a professional platform to showcase their expertise, manage students, and receive consistent payouts.
Goal
The primary goals of the platform were to:
Build trust between learners and tutors
Make tutor discovery fast and intuitive
Support both online and in-person learning
Provide structured onboarding for tutors and learners
Enable seamless booking, learning, and payments
Design Approach
I approached the project with a conversion-focused and trust-first mindset.
Key design principles:
Clear information hierarchy for parents, students, and tutors
Strong social proof through testimonials, stats, and tutor profiles
Simple, guided flows for first-time users
Scalable layout that supports future features
Accessible and readable UI for a wide age range
The experience was designed to feel reliable, approachable, and professional, similar to established global edtech platforms but localized for the African market.
Unique Challenges
Multiple user types: Designing for learners, parents, and tutors within one platform
Trust & credibility: Communicating tutor verification without overwhelming users
Content density: Balancing rich information with clarity
Onboarding complexity: Creating smooth sign-up flows for both tutors and learners
Payment clarity: Ensuring users clearly understand pricing and payouts
These challenges influenced layout decisions, copy hierarchy, and flow segmentation across the product.
Information Architecture & Pages Designed
Marketing & Public Pages
Landing Page
Introduces the value proposition, tutor discovery, benefits, testimonials, and CTAs.About Us
Communicates mission, vision, and platform credibility.Tutor Section
Showcases tutor profiles, subjects, experience, and ratings.Contact Us
Support access and platform communication.FAQs
Addresses common concerns around tutors, payments, and learning formats.
Authentication & Onboarding
Login Page
Sign Up Page
Learner Registration Form
Tutor Registration Form
Structured to capture qualifications, subjects, availability, and verification details.
Core Platform Pages
Payment Page
Handles lesson payments and pricing clarity.Learner Dashboard
Book lessons
Track upcoming classes
Monitor learning progress
Manage tutors and payments
Tutor Dashboard
Manage students and schedules
Track earnings and payouts
Build reputation through ratings and reviews
Outcome
The final product delivered a complete education marketplace experience that:
Builds trust through transparency and social proof
Simplifies tutor discovery and booking
Supports scalable growth for both learners and tutors
Positions Thelade Consult as a professional, reliable education brand
The platform is live and actively supports students, parents, and tutors across multiple subjects and exams.
What This Project Demonstrates
End-to-end product thinking
Marketplace & platform design experience
UX for multiple user roles
Conversion-focused landing pages
Real-world, production-ready work
