LLTC
Education
Web & UI/UX
Design & Branding
Creative Process & Workflow
[Introduction]
Modernizing a legacy sports club into a structured, digital-first experience
The Lagos Lawn Tennis Club operates as a long-standing, high-traffic institution, but its day-to-day systems were largely manual.
I designed a centralized platform to digitize bookings, membership, and communication while preserving the club’s legacy and structure.
[Description]
Problem
Despite a strong reputation and active member base, core operations were fragmented.
Court bookings were manual and difficult to track
Members had limited visibility into programs and tournaments
Membership applications were unclear and process-heavy
Communication relied on scattered channels
This created operational inefficiencies for administrators and friction for members trying to engage with the club.
Context
The platform needed to support multiple groups:
Guests exploring the club
Prospective members applying
Active members booking and participating
Administrators managing operations
Unlike a typical product, this was both a public-facing experience and an internal operational system.
Strategy
The challenge was not just digitization, but structuring a long-standing system without disrupting familiarity.
I focused on three key decisions:
1. Separate access by role and intent
Different users needed fundamentally different experiences.
I created clear layers:
Public content for discovery and information
Membership-focused flows for applications
Logged-in experiences for bookings and participation
This prevented overlap and reduced confusion across user types.
2. Prioritize time-sensitive interactions
Court booking and tournament participation are time-dependent.
The interface was designed to:
Surface real-time availability clearly
Reduce steps required to secure a booking
Minimize errors in scheduling
Speed and clarity were treated as primary UX goals.
3. Use content as a driver for engagement
Beyond operations, the club is a social and community space.
I structured the platform to highlight:
Programs and training
Tournaments and results
News and social events
This shifted the experience from purely functional to community-driven.
Solution
Booking & Scheduling System
Real-time court availability view
Streamlined booking flow for members
Tournament registration and participation flows
Membership System
Clear breakdown of membership types and benefits
Structured application flow for new members
Dedicated information for guests and prospects
Content & Community Layer
Programs and coaching sections
News board for updates and announcements
Media gallery and social events to reinforce community
Access & Personalization
Authenticated member area
Personalized access to bookings, activities, and updates
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Before vs After
Before:
Manual booking coordination
Fragmented communication
Limited visibility into club activities
After:
Centralized booking and scheduling system
Structured membership and application flows
Unified platform for programs, events, and updates
The experience moves from operational friction to a coordinated system.
Outcome
The platform provides a single system for managing both operations and engagement.
Booking and scheduling became faster and more predictable
Members gained visibility into activities and events
Administrators could manage workflows in a structured way
The club now operates with a digital layer that supports its scale without disrupting its identity.
What This Project Demonstrates
Designing for legacy systems and institutions
Structuring complex information architecture
Booking and scheduling experience design
Multi-role platform thinking
Balancing tradition with modern usability
