LLTC
Education
Web & UI/UX
Design & Branding
Creative Process & Workflow
[Introduction]
Lagos Lawn Tennis Club is one of Nigeria’s most established sporting institutions, serving as a hub for tennis and multiple recreational activities including squash, darts, table tennis, billiards, and social events.
The project focused on designing a modern digital platform that preserves the club’s heritage while introducing streamlined membership management, court booking, programs, tournaments, and community engagement features.
[Description]
Problem
Despite its strong reputation and active community, the club’s operations relied heavily on manual processes and fragmented communication.
Key challenges included:
Inefficient court booking and availability tracking
Limited visibility into programs and tournaments
Complex membership application processes
Difficulty keeping members informed of news and events
No centralized platform for guests, members, and administrators
Goal
The primary goals of the platform were to:
Digitize court bookings and availability management
Simplify membership information and applications
Support both members and guests with tailored experiences
Centralize programs, tournaments, and club news
Strengthen community engagement through media and events
Design Approach
The design approach balanced heritage with modern usability.
Key principles:
Clean, premium interface aligned with a legacy sports club
Clear separation of public, guest, and member-only areas
Simple booking flows with real-time court availability
Content-first layouts for programs, news, and events
Scalable structure to support future sports sections and features
The platform was designed to feel authoritative, welcoming, and operationally efficient.
Unique Challenges
Multiple user roles: guests, prospective members, active members, and administrators
Time-sensitive data: court availability, tournaments, and bookings
Content variety: sports programs, social events, news, policies, and media
Membership complexity: handling interest registration, applications, and forms
Preserving brand legacy while modernizing the experience
These challenges shaped the information architecture and flow prioritization across the product.
Information Architecture & Pages Designed
Public & Informational Pages
About Club
History, mission, values, and club culture.Tennis Overview
Overview of tennis activities, facilities, and participation.Programs
Junior academies, coaching sessions, and training programs.Coaching Tips Blog
Educational content for players at all levels.News Board
Announcements, updates, and club notices.Tournament Detail Pages
Information on upcoming and past tournaments.Media Gallery
Photos and videos from matches, events, and social activities.Social Events
Community gatherings and non-sporting events.Club Policy
Rules, code of conduct, and usage policies.
Membership & Applications
Membership Info
Membership types, benefits, and requirements.Membership Form
Application and registration flow for prospective members.Forms & Applications
Additional club-related submissions and requests.Guest Info
Access rules and information for non-members.
Booking & Scheduling
Book a Court
Public-facing court booking entry point.Court Availability
Real-time availability across courts.Member Booking
Authenticated booking experience for members.Book a Tournament
Registration and participation flow for competitions.
Authentication & Account Access
Authentication Screens
Login, sign-up, and account access.Member Area
Personalized access to bookings, programs, and club activities.
Outcome
The final platform delivered a centralized, modern system that:
Simplifies court booking and scheduling
Improves visibility into programs and tournaments
Enhances communication between the club and its members
Supports both legacy members and new applicants
Strengthens the sense of community through content and events
The solution positions Lagos Lawn Tennis Club as a forward-thinking sports institution while respecting its long-standing heritage.
What This Project Demonstrates
Complex information architecture
Booking and scheduling UX
Community & membership platform design
Multi-role user experience design
Real-world operational systems
